Privacy Policy

Privacy Policy for My-Elf AI

This Privacy Policy explains how My-Elf AI (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website or use our services.

We are committed to protecting your privacy and handling your data transparently and responsibly, in accordance with the UK GDPR and Data Protection Act 2018.

1. Information We Collect

We may collect the following types of information:

Personal Information

Name
Email address
Business name
Payment and billing details (processed securely via third-party providers)
Information submitted via forms or audits

Technical Information

IP address
Browser type and version
Device information
Pages visited and time spent on the site

2. How We Use Your Information

We use your information to:

Provide AI audits and automation services
Communicate with you regarding enquiries or services
Process payments and invoices
Improve our website and offerings
Comply with legal and regulatory obligations

We do not sell your personal data.

3. Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

Contractual necessity (to deliver services you purchase)
Legitimate interests (to improve our services)
Legal obligations
Your consent (where applicable)

4. Data Sharing

We may share data with trusted third-party service providers only where necessary, including:

Payment processors (e.g. Stripe / Wix Payments)
Automation and CRM tools (e.g. Make, Airtable)
Hosting and analytics providers

All third parties are required to handle your data securely.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or to meet legal requirements.

6. Your Rights

You have the right to:

Access your personal data
Request correction or deletion
Restrict or object to processing
Withdraw consent at any time
Lodge a complaint with the UK Information Commissioner’s Office (ICO)

7. Data Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

8. Cookies

We use cookies to improve site functionality and analyse usage.
See our Cookie Notice for more details.

9. Contact Information

If you have questions about this Privacy Policy or your data:

Email: hello@myelfofficial.com
Business Name: My-Elf AI
Jurisdiction: United Kingdom